How we measure engagement rates

We measure the engagement rate of a post by calculating the total number of engagement (ie sum of total likes and total comments for the post), and divide it by the number of followers that you have at the time the post was posted. We display this number as a percentage.

For example, if you had 1000 followers and your post got 50 likes and 50 comments, you would have an engagement rate of 10% displayed.


Overview report

  • Followers (total)
    • Number of followers you have from last day of current period
  • Following (total)
    • Number of accounts you are following from last day of current period
  • Posts (timeframe)
    • Number of posts during the selected timeframe
  • AVG Likes (timeframe)
    • Sum of all likes during the selected timeframe / number of posts during the selected timeframe
  • AVG Comments (timeframe)
    • Sum of all comments during the selected timeframe / number of posts during the selected timeframe
  • AVG Engagement (timeframe)
    • We get an average of the engagement rates for each post in the selected period (ie sum of engagement rates divided by number of posts in the period).

Data displayed as 'from' will use the same calculated metrics over the previous period (for example, if you selected 1 June to 30 June, the 'from' comparison data would be for 1 May to 31 May).

In the 'Post insights' table, the data displayed will show totals or averages for all posts that are posted during that timeframe (for example, if you posted at 11:59pm on 1 May, all likes/comments on that post will be attributed to 1 May, even if they occurred on 2 May). The comparison will be to the row/previous period (e.g. if on 'daily', it will compare that day to the previous day).


Post report hero numbers

"Hero" numbers at top of report

  • Posts (timeframe)
    • Number of posts during the selected timeframe
  • Type
    • Breakdown of type of posts during the selected timeframe
  • AVG Likes (timeframe)
    • Sum of all likes during the selected timeframe / number of posts during the selected timeframe
  • AVG Comments (timeframe)
    • Sum of all comments during the selected timeframe / number of posts during the selected timeframe
  • AVG Engagement (timeframe)
    • We get an average of the engagement rates for each post in the current period

Comparison data displayed will be based on the previous period as above.


Post details table data

  • Asset
    • Thumbnail of the post
  • Date
    • Date the post was posted
  • Type
    • Type of post (image, video, carousel)
  • Likes
    • Total number of likes on this post
  • Comments
    • Total number of comments for this post
  • Engagement rate
    • Sum of the total number of likes and total number of comments, divided by the number of followers from that day – displayed as a percentage.